# What to expect from an AI SEO agency, month by month URL: https://jumpix.app/blog/what-to-expect-from-an-ai-seo-agency Published: 2026-11-12 Updated: 2026-11-14 Publisher: Jumpix > Realistic monthly deliverables, what a good GEO report contains, who owns which task, red flags and the questions to ask in reviews with your AI SEO agency. You have started working with an AI SEO or GEO agency, or you are about to. A lot was discussed in the first meeting, but as the months go by it can get harder to tell whether the work is on track. The answer to what to expect from an AI SEO agency is actually clear: a measurable starting point, concrete deliverables month by month, regular re-measurement and an honest picture instead of guarantees. This article is written for Turkish companies that want their brand mentioned, recommended and cited in answers from ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews (called "AI Bakışı" in Turkey). ## What to expect from an AI SEO agency: the short answer GEO (generative engine optimization) is the name for the work that makes your brand appear in the answers AI engines give. A good agency should provide you with: - A baseline measurement built on a prompt list of unbranded questions - Fixes for technical issues that stop AI crawlers from accessing your site - A consistent definition of your brand as an entity, plus schema work - Content that answers the question directly first - Digital PR and earned mentions on third-party sites - Re-measurement with the same method every month and a clear report There is no "ranking first" or "guaranteed visibility in ChatGPT" on this list. That is because no agency can control what an AI engine will answer. What an agency can influence is the amount, quality and consistency of the information engines find about you. For the general scope of the service, see [what a GEO service is and what it covers](/blog/geo-hizmeti-nedir-neleri-kapsar). ## Realistic deliverables, month by month Each agency's order may differ slightly, but the logic of the work is roughly the same. The timeline below is a realistic frame for a mid-sized company. ### Month 1: Baseline measurement The first deliverable should be a measurement, not content. Together with you, the agency should gather the questions your customers actually ask and turn them into an unbranded prompt list. For accounting software, for example, something like "which is the best bookkeeping program for small businesses". This list is usually between 30 and 100 questions. Each question is asked on more than one engine and several times, because answers vary. At the end you should see: which questions you are mentioned in, which competitors are recommended instead of you, which sources are cited and whether there is wrong information about you. This measurement is the comparison point for every following month. In work without a baseline, progress cannot be proven. ### Months 1 and 2: Technical access fixes Your site's robots.txt file, CDN and firewall settings may be blocking agents such as GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot without you realizing it. Loading important content only through JavaScript can also mean some crawlers never see it. The agency should find these issues, give you a list and tell you how urgent each one is. Who carries out the fix depends on the contract, which we cover below. ### Months 2 and 3: Entity and schema work Models recognize your brand as an entity: your name, what you do, where you are, who you serve. If this information is written differently on your website, your Google Business Profile, your LinkedIn page, industry directories and the press, the model may form a confused or wrong description. The agency should align these descriptions, add suitable schema such as Organization, Product or Service and FAQPage to your site, and connect your official profiles with sameAs links. ### Months 2 to 4: Answer-first content AI engines find it easy to quote pages that answer a question clearly in the first paragraph. The agency should produce a content plan for the questions where you did not appear in the baseline: comparison pages, "how to choose" guides, pricing and scope pages, frequently asked questions. Each piece should start with the question, give the answer in the first two or three sentences and then go into detail. What matters here is not volume but the match with gaps in the prompt list. An agency that produces forty posts a month and links none of them to the measurement is heading the wrong way. ### From month 3 onward: Digital PR and third-party mentions Models build their "best" and "recommended" lists largely from sources outside your own site: industry publications, comparison sites, review platforms, forums, podcasts. The agency should identify which sources the engines cited in the baseline and make a plan for you to appear in them. Providing expert commentary, sharing data, updating your profiles on review platforms and encouraging your customers to leave genuine reviews are part of this work. Any paid articles should be marked as sponsored and reported to you openly. ### Every month: Re-measurement and reporting Re-measurement should happen every month with the same prompt list, the same engines and the same method. If the list changes, the report should state the reason and which questions were added or removed. Otherwise the months cannot be compared with each other. ## What a good monthly report contains A monthly report is a measurement table, not a screenshot album. It should contain at least: - **Mention rate:** In what percentage of the prompt list questions your brand appears, broken down by engine. - **Position:** Where and in what context you appear in the answers that mention you. As a recommended product, or among "other options"? - **Citations:** Which of your pages were cited as sources, and which competitor pages were cited. - **Share of voice vs competitors:** The total share of mentions for you and the competitors you defined, across the same questions. - **Accuracy issues:** Wrong or outdated information engines give about you: price, service area, product features, company details. - **Work done and next steps:** What was delivered this month, which measurement change it may relate to, and what happens next month. The report should also state clearly that some changes may come from the engines' own updates. Be careful with a report that credits every increase to the agency's work and blames every decline on outside factors. ## A realistic timeline Giving an exact timeframe would not be honest, but understanding the mechanism helps you set the right expectations. Engines that run live searches (Perplexity, ChatGPT with search enabled, Google AI Overviews) can pick up changes on your site as pages are recrawled. That is why the effect of technical fixes and new content sometimes shows up in the measurement within a few weeks. Answers based on a model's training data, on the other hand, only change with new model versions, and that is outside your control and the agency's. Third-party mentions are the slowest part, because they depend on other people's publishing schedules. For most companies, seeing a meaningful trend takes a few months. The agency should tell you from the first month what will change quickly and what will change slowly. For a sense of fees and contract lengths, see [GEO agency prices in 2026](/blog/geo-ajansi-fiyatlari-2026). ## Who owns which task Most disappointments come from not agreeing at the start who does the work. Ask for this split to be written into the contract: - **Agency:** Measurement, analysis, reporting, content plan, content drafts, schema recommendations, digital PR plan and outreach. - **Your team:** Implementing technical changes on the site (if the agency has not been given access), reviewing and approving content for expertise, accuracy of product and price information, asking customers for reviews. - **Shared:** Defining the competitor list, approving the prompt list, setting priorities. An agency without permission to change your site can only list recommendations. Recommendations waiting for months without being implemented are one of the most common reasons for no progress in the measurement. ## Red flags - **"Guaranteed visibility" or "guaranteed first place."** No agency can control an engine's answer. This promise shows that the method is either not understood or being hidden. - **Screenshots as proof.** Because answers vary, a single screenshot proves nothing. Especially if it was taken with a branded question such as "what is company X?". - **No baseline measurement.** The only way to show what changed is to know where you started. - **Not explaining the method.** Which questions, which engines, how many repetitions, which date: these are not a secret formula but the foundation of the report. - **Bulk content production.** Large numbers of posts with no link to the prompt list consume budget without improving the measurement. - **Fake reviews, hidden paid mentions or link networks.** These methods break platform rules and damage your brand when they come out. For questions to ask before starting, take a look at [questions to ask before working with a GEO firm](/blog/geo-firmasi-ile-calismadan-once-sorulacak-sorular). ## Questions to ask in review meetings In quarterly or three-month reviews, ask these questions: 1. Compared to the baseline, how have our mention rate and share of voice changed, engine by engine? 2. Has the prompt list changed, and if so, why? 3. Which of our pages started being cited for the first time? 4. Which of the accuracy issues found have been fixed, and which are still open? 5. Which recommended technical fixes have not been implemented, and how does that affect the measurement? 6. Which third-party sources have we appeared in, and which are we still working on? 7. What are the priorities for the next three months, and why? Think twice before continuing with an agency that cannot answer these questions with data. ## Track the measurement yourself while working with an agency Trusting the agency's report matters, but an independent check is also healthy. Measuring the same prompt list on your side lets you see whether it matches the report. Jumpix AI Visibility is one option for this: it asks the questions to the engines and measures whether your brand is mentioned, recommended, cited and described correctly. It costs 9.99 USD a month for one brand, and you can find details on the [AI Visibility page](/ai-visibility). For companies that want to outsource this work entirely, Jumpix also offers a [managed GEO service](/ai-visibility/geo-hizmeti) for Turkey. Other measurement tools can be used as well. What matters is that you and the agency measure the same questions with the same method. ## Frequently asked questions ### Does a GEO agency do the same work as a classic SEO agency? Partly. Technical access, schema and content quality matter in both fields. The difference is in measurement: in GEO, success is measured not by rankings but by the rate of being mentioned, recommended and cited in AI answers. Third-party mentions also play a bigger role in GEO. ### Should I worry if I see no change in the first month? No. The main deliverables of the first month are the baseline measurement and the technical findings. It is too early to expect a change in the measurement. But if at the end of the first month you do not have a clear baseline report and a priority list, you should ask about it. ### Which AI engines should the agency measure? For your customers in Turkey, at least ChatGPT, Gemini, Perplexity and Google AI Overviews should be measured. Engines such as Claude and Copilot can be added depending on your audience. Every report should state which engines were measured. ### Who should prepare the prompt list? The agency should prepare it and you should approve it. Your sales and customer service teams know best what your customers actually ask. Most of the list should be unbranded questions, because new customers ask without knowing your name. ### When should I end the contract? If the agency did not run a baseline measurement, does not explain its method, its reports consist only of screenshots, or there has been no progress in either the measurement or the deliverables for several months, raise it openly. If the explanation is not satisfactory, it is reasonable to look at another option. ## Final word What you should expect from an AI SEO agency is not magic but discipline: measuring where you start, delivering concrete work every month, re-measuring with the same method and reporting the results honestly. An agency that does these four things can show you what works even without guarantees. An agency that does not cannot prove progress, however confidently it talks. ## Related reading - [How to Do GEO: Step-by-Step AI Visibility Guide (2026)](/blog/geo-nasil-yapilir-adim-adim-yapay-zeka-gorunurlugu-rehberi-2026) - [How to Choose a GEO Agency: A 2026 Buyer's Guide](/blog/geo-agency-how-to-choose) - [AI SEO Tools Comparison: A 2026 Selection Guide](/blog/ai-seo-tools-comparison)